General Social Media Giving and Fundraising Stats.Pinterest stats for charities and nonprofits. YouTube stats for charities and nonprofits.LinkedIn stats for charities and nonprofits.Instagram stats for charities and nonprofits.Twitter stats for charities and nonprofits.Facebook stats for charities and nonprofits.Social media stats for charities and nonprofits.There is a great deal of analysis in this report in individual reports and surveys, so click through on the source for each stats, but the summary of each report is given here. This article contains a collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.Īlthough a lot these stats aren’t from brand new research, this will still be useful to you if you manage social media activity for a nonprofit or charity. How does your charity or nonprofit is performing on social media compared to industry benchmarks? Which social media channels are the best for generating donations? So, how can you take advantage of social media for your charity or nonprofit? It can help you reach a younger audience but also to strengthen the relationship with your existing supporters.Īccording to the Giving Report, 29% of people consider social media to be the communication tool that most inspires giving. Meanwhile, the number of cellular connections associated with smartphones continues to increase, and the latest figures indicate that smartphones now account for roughly 4 in 5 of the mobile phones in use around the world today.As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising and supporter engagement strategy. The latest data reveal that more than two-thirds of the world’s total population now uses a mobile phone, with the number of “unique” mobile users reaching 5.34 billion in July 2022. However, this slowdown in growth is perhaps to be expected, especially now that more than three-quarters of “eligible” audiences aged 13 and above already use at least one social media platform each month.Ĭontinued growth in mobile use is helping to fuel these increases in digital adoption and activity. Social media growth rates have slowed over recent months compared with the growth rates that we saw during COVID-19 lockdowns, with the global user total only increasing by 1.0 percent between April and June 2022. The number of social media users around the world has increased by just over 5 percent over the past 12 months.Ģ27 million new users joined social media between July 2021 and July 2022, equating to growth of more than 620,000 new users every day.įor context, that means social media users are currently growing at a rate of more than 7 new users every single second. That’s equal to 59.0 percent of all the people on Earth, and indicates that almost 94 percent of internet users now use social media every month. Social media use continues to grow too, with global users reaching 4.70 billion in July 2022. However, roughly two-thirds of internet users in the world’s larger economies still use laptops and desktops for at least some of their online activities. The vast majority of the world’s internet users – 92.1 percent – use a mobile phone to go online at least some of the time, and mobile phones now account for more than 55 percent of our online time, as well as close to 60 percent of the world’s web traffic. What’s more, the ongoing coronavirus pandemic continues to have a meaningful impact on internet user research, so actual user figures and growth rates may be higher than current data suggests. However, internet users continue to increase at an annual rate of close to 4 percent, and current trends suggest that two-thirds of the world’s population should be online sometime in the second half of 2023. That means that there’s still plenty more work to do before the world reaches the goal of “universal access” though, and the quality of people’s internet access is also an important consideration. There are now fewer than 3 billion people who remain “unconnected” to the internet, with the majority of these people located in Southern and Eastern Asia, and in Africa. Internet users continue to grow too, with the latest data indicating that the world’s connected population grew by almost 180 million in the 12 months to July 2022. A total of 5.03 billion people around the world use the internet today – equivalent to 63.1 percent of the world’s total population.
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